Regulations on Control of Advertisement

Regulations on Control of Advertisement REGULATIONS ON CONTROL OF ADVERTISEMENT (Promulgated by the State Council on October 26, 1987) Article 1 . These Regulations are formulated for the purpose of strengthening the administration of advertisement,promoting the development of advertisement undertakings and utilizing advertisement as an effective medium to serve socialist construction. Article 2 .These Regulations shall apply to any advertisements published, broadcast, installed or posted in the People's Republic of China through such media or in such forms as the press, broadcasting, television, films, street nameplates, shop windows,printed matters, neon lights, etc. Article 3 . The content of an advertisement must be true to facts,sound, clear and easy to understand and must not cheat users and consumers in any way. ARticle 4. Monopoly and unfair competition shall be prohibited in advertising operations. Article 5 . The administrative organs controlling advertisements shall bethe State Administration for Industry and Commerce and local administrative departments for industry and commerce at various levels. Article 6 . Units and self-employed industrialists or businessmen wishing to engage in advertising businesses(hereinafter referred to as advertising operators) shall submit applications to administrative departments for industry and commerce in accordance with these Regulations and the provisions of other relevant laws and regulations and go through, according to different circumstances, such formalities as examination, approval or registration: (1) For enterprises specializing in advertising business, Business Licences for Enterprises as Legal Persons shall be issued; (2) For institutions concurrently engaged in advertising business,Licences for Advertising Operation shall be issued; (3) For self-employed industrialists or businessmen capable of running advertising businesses, Business Licences shall be issued; (4)For enterprises concurrently engaged in advertising business, applications shall be filed with the relevantdepartments for change of business scope registration. Article 7 . The content of an advertisement to the published,broadcast, installed or posted shall be kept within the advertiser'sbusiness scope or the scope permitted by the State. Article 8 . An advertisement that contains any of the following contents may not be published, broadcast, installed or posted: (1) That violates the laws and regulations of the State; (2) That impairs the national dignity of the State; (3) That involves designs of the national flag, national emblem or national anthem or the music of the national anthem of thePeople's Republic of China; (4) That is reactionary, obscene, superstitious or absurd; (5) That is fraudulent; (6) That depreciates products of the same kind. Article 9 .News media shall provide clear indications for the advertisement they......